diff --git a/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs b/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
index 501f0bd6..8b273e08 100644
--- a/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
+++ b/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
@@ -83,13 +83,26 @@ public class CornField : MonoBehaviour
         
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
-            .Where(x => x && !isFertilizing)
-            .Subscribe(x =>
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
+            .Where(x => x)
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
             }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
+            }).AddTo(this);
+        
         counterView.Initialize(gameData.CornSeed);
         additionView.Initialize(0);
         SetData();
diff --git a/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs b/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
index 2abae97f..5c7e5dc9 100644
--- a/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
+++ b/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
@@ -67,8 +67,7 @@ public class KitchenManager : MonoBehaviour
                             DestroyImmediate(go);
                         }).AddTo(this);
                     });
-                }));
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                });
             }
             else if (TutorialManager.Instance.Index == 6)
             {
@@ -100,12 +99,28 @@ public class KitchenManager : MonoBehaviour
         
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                if (gameData.isFirstPlay)
+                {
+                    return;
+                }
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
 
         kitchenView.Initialize();
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
index 3cc86422..6d09a24e 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
@@ -74,12 +74,16 @@ public class MarketManager : MonoBehaviour
 
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
-            .Where(x => x && !market.IsPromotion.Value)
-            .Subscribe(x =>
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
+            .Where(x => x)
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
             }).AddTo(this);
         
         productDataList = SpreadsheetDataManager.Instance.GetBaseDataList<ProductData>(Const.ProductDataSheet);
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
index 54078aa3..674995e1 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
@@ -40,12 +40,24 @@ public class ProductManagement : MonoBehaviour
         var gameData = GameDataManager.GameData;
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
 
         // 補充方法設定
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
index def4866f..e67bb793 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
@@ -87,4 +87,11 @@ public class ShopLevelUp : MonoBehaviour
             LocalCacheManager.Remove(CallbackTag);
         }
     }
+
+    public static void ShowDialog(int level, Action onComplete = null)
+    {
+        LocalCacheManager.Save(DataTag, level);
+        LocalCacheManager.Save(CallbackTag, onComplete);
+        TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+    }
 }
diff --git a/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs b/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
index 450333d9..15a1f73e 100644
--- a/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
+++ b/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
@@ -19,12 +19,24 @@ public class Shopping : MonoBehaviour
         var gameData = GameDataManager.GameData;
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
         
         // 一覧データ
diff --git a/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs b/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
index bdc36c0c..5516f471 100644
--- a/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
+++ b/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
@@ -23,7 +23,8 @@ public class GameDataObserver : SingletonMonoBehaviour<GameDataObserver>
     private readonly BoolReactiveProperty updateMissionAchieved = new BoolReactiveProperty();
     public IReadOnlyReactiveProperty<bool> UpdateMissionAchieved => updateMissionAchieved;
 
-    public IObservable<bool> ShopLevelUpdate { get; private set; }
+    public IObservable<int> HeartObserver => heartObserver;
+    public IObservable<int> SceneCounter => sceneCounter;
 
     private void Start()
     {
@@ -49,26 +50,6 @@ public class GameDataObserver : SingletonMonoBehaviour<GameDataObserver>
                 hasRecipeObserver.OnNext(gameData.MyRecipes.Length);
                 deliveredBulkOrderObserver.OnNext(gameData.BulkOrderDeliveredCount);
             }).AddTo(this);
-
-        ShopLevelUpdate = Observable.CombineLatest(
-                heartObserver.DistinctUntilChanged(),
-                sceneCounter.DistinctUntilChanged().Delay(TimeSpan.FromSeconds(.4f)),
-                (heart, sceneCount) =>
-                {
-                    var viewedLevel = GameDataManager.GameData.ViewedShopLevel;
-                    if (viewedLevel == 0 && GameDataManager.GameData.isFirstPlay)
-                    {
-                        return false;
-                    }
-                    var currentLevel = levelList.LastOrDefault(data => data.heart <= heart)?.shopLevel ?? 1;
-                    return currentLevel > viewedLevel && sceneCount == 1;
-                })
-            .DistinctUntilChanged()
-            .Publish(false)
-            .RefCount();
-#if UNITY_EDITOR
-        // ShopLevelUpdate.Subscribe(x => { Debug.Log($"change:{x}"); });
-#endif
         
         // ミッション達成チェッカー
         var missionList = SpreadsheetDataManager.Instance.GetBaseDataList<MissionData>(Const.MissionDataSheet);